Senior Director, Category

Job Description


Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague.


1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Role Mandate:
The Sr. Category Director has ultimate accountability for the sales, market share, shrink and EBIT of a category across all formats and is responsible for understanding and driving their business end-to-end from strategy to tactics. The Sr. Category Director will coach, mentor and develop their team and provide them direction in planning, vendor management, product assortment, space allocations, pricing and promotion in support of overall group objectives and all functions that impact financial objectives.

The incumbent will liaise with various internal and external stakeholders and teams in order to achieve category objectives, including but not limited to Marketing, Finance, Promotions & Allocations, Brands, Operations & Vendors.


Ensure your team of Category Directors product assortment, sales and buying plans are in place to support the achievement of individual category and roll up targets.

Develop, monitor and manage within annual category budgets in order to achieve national category P&L and GMROI for assigned category, including inventory carrying costs.

Responsible for weekly Category reports and LEs by category including Other Vendor Income.

Implement product assortment, sales and buying plans, while advocating for their customers needs, in order to achieve category targets and review implementation throughout the year, adjusting as required to meet targets.

Work with control label brand team to develop innovative and differentiated products that grow the brand and help to achieve overall strategy, sales and market share.

Deliver against control label objectives in order to achieve annual sales, market share and profit objectives.

Develop and communicate merchandising direction for each retail format for assigned category.

Develop and implement promotions and programs for the assigned category.

Lead weekly store tours

Coach, develop and mentor direct reports. This includes explicit consideration of on-the-job training needs for each colleague, arranging appropriate training, providing timely feedback and overseeing colleague development.

Collaboratively plan activities and develop strong relationships with the vendor community in order to maximize sales & profit.

Build strong, collaborative relationships and leverage all key stakeholders to invest in their business for growth ahead of market. Take full ownership of all key decisions and results, has a passion for their business and a desire to develop their team to similar vision

Attend and participate in other meetings as required (JBP, Merchandising Readiness, Blue Print to Sell, IR etc.)Other duties as assigned.



5-7 years of business experience in marketing, merchandising or pricing role

Excellent communicator up, down and across the enterprise

Strong Financial Acumen and experience managing P&L statements

A strong understanding of the market and competitive landscape in order to recognize and capitalize on opportunities

Proven strength in having a customer lens in all decision making process

Proven ability to develop short and long term plans in line with corporate strategies

Progressive and innovative: aggressively seeks out opportunities to improve competitiveness and demonstrates an innovative spirit.

Ability to gather and synthesize customer, competitor and market insight and information

Strong data management and analytical skills with strict attention to detail and the ability to develop business insights and effectively communicate them to the business

Creative problem solver and strategic thinker with a strong work ethic

Proven ability to deliver results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.

An effective change agent who possesses the influencing skills needed to help the organization adopt new ways of thinking and to embrace more sophisticated business tools

Ability to coach and mentor direct reports and team with a focus on Colleague Development

Post-secondary education (university or professionally accredited college) or equivalent experience

How Youll Succeed:

At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of



Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nations evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.



If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

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