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Job Description



600-500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

The role

President’s Choice Financial and Services (PCF&S) requires a Director, Communication, who is a critical and creative thinker, self-driven, with a strong work ethic.  The successful candidate will lead internal and external communication for PC Financial and Services, a dynamic business, with both long-standing and developing priorities.  The central responsibility of this role is to maintain a consistent narrative and enthusiasm for the business, its brands and products.  Success will be measured best by positive colleague culture and consumer uptake of the company’s spending and saving products, gift card programs, and The Mobile Shop telecom business.

This role is part of the broader Loblaw Corporate Affairs and Communication team, reporting to the department SVP.  Functionally, the role and its activities are entirely dedicated to the PCF&S business, reporting to the Sr. Director, Strategy, and closely partnered with the President and senior leadership team at PCF&S.  The role has one report:  Manager, Communication.

What you will do

Internal communication:

  • Manage a suite of communication tools (i.e. town halls, conferences, intranet content, internal social media, etc.) to broadcast business directives and culture priorities of the organization.

  • Create strategic communication materials and messages that get noticed.  Support company communication in all mediums, including executive speeches, PowerPoint, visual and video presentations, and more.

  • Drive culture:  The company culture is built on trust, authenticity and making connections.  This commitment relies heavily on communications that demonstrate these traits.

  • Create an inspired colleague population:  Provide 1:1 support for the president, to ensure consistent and digestible leadership messages in the right “voice”.

  • Create an informed colleague population:  Support key departments (e.g. HR, Marketing and others) to drive clarity around organizational programs.

  • Serve as a communication bridge from PCF&S to the broader Loblaw enterprise.  Find and create opportunities and tools for PCF&S to engage the retail businesses, and illustrate all the value PCF&S offers.

External Communication:

  • Reactive media relations:  Manage moderate volumes of inbound media inquiries.

  • Proactive media relations:  Identify opportunities to use social or traditional media channels to promote company programs, products, services or objectives.

  • Develop and execute creative program-based public and media relations campaigns, most often with agency support.

  • Heavy contribution to integrated marketing:  Work with internal partners (e.g. Marketing, Customer Service) to develop messaging for key business programs and launches.

  • Coordinate communication:  Play a central role in crisp cross-departmental messaging addressing ad hoc circumstances, from change management to issues management.

  • Partner with industry associations or third-party suppliers to manage broader interests or issues affecting the business.

  • Train spokespeople and occasionally act as spokesperson.

The qualifications we’re seeking

  • Minimum 7-10 years of experience in corporate communication.

  • Experience in financial services industry a plus.  Knowledge of retail a plus.

  • Strong verbal and written skills mandatory.

  • Demonstrated experience in both internal and external communications, ideally in an in-house corporate role.

  • A track record of creativity and an understanding of integrated communications programs.

  • Experience with agency oversight.

  • Exposure and service to senior, C-suite leadership.  The ability to counsel senior leaders.

  • Experience managing department, project and consultant budgets.

  • Proven strategic and project management capabilities, including leadership in creating, executing and measuring programs.

  • Ability to manage competing priorities and produce timely, quality results.

  • Strong attention to detail, highly organized and proactive.

  • Excellent communications skills with the ability to deliver strong presentations.

  • Proficiency in the Microsoft Office Suite of tools.

About PC Financial and Services

President’s Choice Financial and Services (PCF&S) is a division of Loblaw Companies Limited, Canada’s leading food and pharmacy retailer with a network of nearly 2,500 locations and online services.  Loblaw conducts more than 1 billion transactions annually, and its loyalty program, PC Optimum, has more than 18 million members.  PCF&S provides everyday payment solutions and services that reward everyday saving and spending activities.

Within the broader Loblaw company purpose - helping Canadians live life well - the vision of PCF&S is to make the everyday simpler and better.

PCF&S, operating as a Schedule I Canadian charter bank (President’s Choice Bank), offers products and services in the following segments:

Payment cards:  The President’s Choice Financial Mastercard credit card offers PC Optimum points for every dollar spent, with no annual fee.  The PC Money Account, newly launched in 2020, works like a bank account and offers PC Optimum points for every purchase, with no annual fee.

Insurance:  PC home and auto insurance is offered through PC Financial Insurance Broker Inc. and relationships with several insurance companies.

Telecom and gift cards:  The Mobile Shop, PC mobile prepaid cell phone service, and gift cards businesses deliver convenience and exceptional value to Loblaw customers.

How You’ll Succeed: 

At Loblaw, we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:


Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.